Updated
WhatsApp broadcasts to opted-in customers. Replies land in Slack, Teams or your inbox.
A WhatsApp broadcast sends one Meta-approved template to many opted-in contacts at once, and each person receives it as a private one-to-one message. Social Intents runs bulk WhatsApp messaging on the official WhatsApp Business Platform (Cloud API), checks consent and quiet hours before every send, and routes replies to Slack, Teams or your inbox.
- Embedded Signup with your own number
- Unlimited agents on Basic and above
- Keep the WhatsApp Business App (Coexistence)
- SMS fallback for US contacts
Hi Sarah, Black Friday starts early for you. 🛍️ Up to 40% off sitewide before it opens to everyone else.
Reply STOP to opt out
9:00
Does the 40% include the linen jackets?
9:02 ✓✓
It does! Jackets are 40% off until Thursday at midnight. Want me to hold your size?
9:02
Reply landed in#black-friday
Black Friday broadcast
ExampleHow to send a WhatsApp broadcast message
Open Outbound → Campaigns → New campaign → WhatsApp broadcast. One full-page composer, four decisions.
- 1
Audience
Pick a list, a segment or a smart audience such as “Opted in” or “24-hour window open”. Consent is checked for every contact.
- 2
Template
Choose an approved template, or start from the template library. Fill variables from contact fields with fallbacks.
- 3
Send or schedule
Review the live Reach card, send a test to yourself, then send now or schedule it. Large sends are paced automatically and held for quiet hours.
- 4
Track & retarget
Watch delivered, read, replied and opted-out counts update live, then turn any result (for example “read, no reply”) into a new audience.
Want to send a series of messages over days instead of one? Use a WhatsApp drip campaign: it stops for each contact as soon as they reply.
Know who you’ll reach before you hit send
The live Reach card runs the same checks the sender does. You see how many people will get the message, how many will be skipped and why, and what Meta is likely to charge, while you are still editing.
- Consent: opted-out contacts are always skipped; contacts without consent are skipped for Marketing.
- US numbers: Marketing templates to +1 numbers are flagged, with SMS fallback for contacts who opted in to texts.
- Frequency guard: contacts who received a Marketing message in the last 24 hours are skipped by default.
- Variables: anyone missing a value with no fallback is caught before sending, not after.
Reach
Example2,103 will receive it on WhatsApp
from an audience of 2,480 contacts
- US numbers (Meta Marketing pause)
- 212
- → sent by SMS fallback instead
- 164
- No WhatsApp consent
- 98
- Opted out
- 41
- Messaged in the last 24 hours
- 26
- Estimated Meta cost
- $96.40
Everything you need for WhatsApp broadcasts
Built on the same platform your team already uses for WhatsApp support, so marketing and service share one number, one contact record and one conversation history.
Template manager & library
Sync templates from Meta, write new ones with a live WhatsApp preview and submit them for approval. Start from 90 ready-made templates for holidays, reminders and more.
Audiences & consent
Lists, rule-based segments and smart audiences. Every contact carries a WhatsApp consent status (opted in, implied, unknown or opted out) with a full audit trail.
Pre-flight checks
Before anything sends, the Reach card shows who will receive it and why others are skipped: opted out, no consent, missing variables, frequency guard, or US numbers under Meta’s Marketing pause.
SMS fallback for US numbers
Marketing templates can’t reach US (+1) numbers on WhatsApp right now. Turn on SMS fallback and US contacts who opted in to texts get an SMS through your Twilio number instead.
Scheduling & quiet hours
Schedule a broadcast, then set a send window (9 AM–8 PM in your business time zone by default, or each contact’s local time; weekdays only if you like). Contacts outside the window get the message when their window opens. Skip anyone you messaged recently and pace delivery so replies don’t flood your team.
Delivery, read & reply analytics
A report for every campaign: sent, delivered, read, replied, failed and opted out, per recipient, with reply snippets, estimated Meta cost and CSV export.
Retargeting
Create a new audience from any campaign result in one click: everyone who replied, read but didn’t reply, received but didn’t read, or whose message failed.
Multiple WhatsApp numbers
Connect several numbers (5 on Pro, 10 on Business) and choose which one each broadcast comes from, so regions, brands or departments keep their own sender.
AI chatbot answers replies
Train an AI chatbot (ChatGPT, Claude or Gemini) on your website and docs. It answers broadcast replies instantly, 24/7, and hands off to a person in Slack, Teams or the inbox.
A broadcast is the start of a conversation
Most broadcast tools make your team log in to yet another inbox. Social Intents sends replies to where your team already works. A tap on “Show me the deals” becomes a thread in Slack or a chat in Microsoft Teams, with the customer’s history and the campaign that started it.
Every agent can reply from one shared number. Basic plans and above include unlimited agents, so the whole sales team can help on launch day without per-seat fees.
Compliance built in: opt-in, opt-out and messaging limits
WhatsApp rewards businesses that only message people who want to hear from them. Social Intents makes the right thing the default. Meta explains the rules in its guides to getting opt-in and messaging limits.
Opt-in
WhatsApp requires opt-in before you send business-initiated messages. Collect it with:
- Keyword opt-ins: customers send a word like JOIN to your number (make a keyword QR code)
- Checkboxes on checkout, booking and signup forms
- Imports with a recorded consent source
- Chats started from your WhatsApp chat button
Opt-out
Replies such as STOP, UNSUBSCRIBE or a tap on “Stop promotions” are detected automatically. The contact is marked opted out, the change is logged with a timestamp and source, and every future broadcast skips them. To re-subscribe, the contact opts in again (for example by sending your keyword), or an admin records evidence of consent.
Tiers & quality
Meta’s messaging tiers limit how many unique people you can message in a rolling 24 hours: 1K, 10K, 100K or unlimited. Your tier rises as you send good-quality messages. Social Intents shows each number’s tier and quality rating, and paces large broadcasts.
What WhatsApp broadcasts cost
Two separate bills, both transparent.
Social Intents plan
- Basic: $69/month billed annually ($79 monthly), 1 WhatsApp number, unlimited agents
- Pro: $99/month billed annually ($132 monthly), 5 WhatsApp numbers
- Business: $199/month billed annually ($265 monthly), 10 WhatsApp numbers
Broadcasts, templates, audiences and reports are included. No per-seat fees. Compare plans
Meta message fees
- Charged per delivered template message, by category and recipient country
- Billed by Meta to your WhatsApp Business Account, with no markup from us
- Replies inside the 24-hour customer service window: 1,000 free per business number each month, then the per-country service rate (since October 1, 2026)
- Replying to a customer who came from a Click-to-WhatsApp ad opens a free entry point window of up to 7 days
Estimate your bill with the WhatsApp API pricing calculator or read Meta’s pricing documentation.
Start from 90 free WhatsApp templates
Holiday campaigns, appointment reminders, order updates, abandoned carts and more, each labeled with its category and whether it delivers to US numbers.
Comparing platforms? See Social Intents vs WATI or try our free WhatsApp tools.
WhatsApp broadcast FAQs
How WhatsApp broadcasts work with Social Intents
What is a WhatsApp broadcast?
How do I send a WhatsApp broadcast message?
Is this the official WhatsApp Business API?
Will my WhatsApp number get banned if I send broadcasts?
How many people can I send a broadcast to?
Do WhatsApp broadcasts reach US phone numbers?
What does a WhatsApp broadcast cost?
Who answers the replies?
Can I keep using the WhatsApp Business App?
How do contacts opt out?
Can I switch to Social Intents from my current WhatsApp provider?
Plan your next broadcast with these resources
Everything Social Intents offers for WhatsApp marketing and support, built on the official WhatsApp Business API (Meta’s Cloud API).
- Meta Tech Provider on the official WhatsApp Business Platform (Cloud API)
- Unlimited agents from the Basic plan
- Replies in Slack, Microsoft Teams or Google Chat
- Opt-in evidence, STOP opt-outs and quiet hours built in
- 4.7 on Capterra
Send your first WhatsApp broadcast this week
Connect your number with Embedded Signup, import your opted-in contacts and pick a template. Replies land in Slack, Teams, Google Chat or your inbox.
No credit card required • Meta message fees billed separately by Meta