Updated
Welcome message templates are the first WhatsApp message a new subscriber or customer receives. This collection includes an opt-in confirmation and an account-created notice (Utility), plus a welcome offer and a day-three onboarding check-in (Marketing). Send the confirmation immediately after someone opts in so they know the subscription worked.
Hi Sarah, welcome to Brightside! Thanks for joining us on WhatsApp. Here's 10% off your first order with code WELCOME. What can we help you with today?
9:00
Browse products
9:01 ✓✓
Done! I’ve noted that for you. Anything else I can help with?
9:01
Reply lands inThe first message after someone subscribes or signs up sets the tone for everything after it. These templates confirm the opt-in, welcome new customers and check in during onboarding, with the right category for each job.
welcome_offer · en_US
WhatsApp message preview:
Hi Sarah, welcome to Brightside! Thanks for joining us on WhatsApp. Here's 10% off your first order with code WELCOME. What can we help you with today?
10:24
Tip: Send it within minutes of the opt-in, while the subscriber still remembers signing up.
account_created · en_US
WhatsApp message preview:
Hi Jordan, your Acme account has been created. If you didn't create this account, reply to this message and our team will help.
10:24
Tip: Keep it strictly about the account that was just created. Never include passwords, login details or offers; Meta rejects or recategorizes those.
opt_in_confirmation · en_US
WhatsApp message preview:
Thanks, Taylor. You're now subscribed to WhatsApp updates from Brightside. You can unsubscribe at any time by replying STOP.
10:24
Tip: Send it right after someone opts in by form, checkbox or keyword so they have a record of their consent and know how to withdraw it.
onboarding_check_in · en_US
WhatsApp message preview:
Hi Morgan, it's been a few days since you started with Acme. How is it going so far? Our team can walk you through setup on a quick call, or answer questions right here.
10:24
Tip: Route replies to your onboarding team's Slack or Microsoft Teams channel so a real person answers while the customer is still engaged.
| Template | Meta category | When to send | Variables (example values) |
|---|---|---|---|
| Welcome offer for new subscribers | Marketing | Right after opt-in | {{1}} Sarah · {{2}} Brightside · {{3}} 10% |
| Account created | Utility | Immediately at sign-up | {{1}} Jordan · {{2}} Acme |
| WhatsApp opt-in confirmation | Utility | Within minutes of opt-in | {{1}} Taylor · {{2}} Brightside |
| Onboarding check-in | Marketing | Day 3–5 | {{1}} Morgan · {{2}} Acme |
Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.
Send the welcome within minutes of the opt-in, while the subscriber still remembers signing up.
Use the opt-in confirmation (Utility) to record consent and explain how to stop; keep offers in a separate Marketing welcome.
Give new subscribers a reason to reply. Replies open a 24-hour customer service window where your AI chatbot can answer questions immediately.
Tell new subscribers what they will receive and how often; it sets expectations and lowers block rates.
Include how to stop (“Reply STOP any time”) in the very first message.
Practical answers about welcome & onboarding on WhatsApp.
Next steps after the welcome:
Welcome every new subscriber on WhatsApp and let your team or AI chatbot answer their first questions instantly.
No credit card required • Meta message fees billed separately by Meta
